Curation for Content Marketing: Sharing Is Not Enough You Need a Content Hub

June 26, 2014 Robin Good


Robin Good's insight:



Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing efforts on Facebook and correctly identifies:

a) quality and
b) engagement

as key content variables that do make a difference in remaining visible online.


He writes: "...if you’re just tweeting links, you’re missing out.


Why?


Because:

  • Your content is short-lived (the lifetime of a tweet is in minutes; a few hours at best).
  • You have no or limited opportunity to provide context.
  • You drive your audience away from you; not to your own site.
  • No opportunity to convert.
  • No opportunity to show related content.
  • No traffic from search.
.
Instead, if you curate your own content hub on a specific topic:
 
  • Your curated content is now archived somewhere and can be discovered and re-shared in the future 
     
  • Your curated content receives targeted traffic from search 
     
  • You can add conversion & engagement CTA’s (subscribe, contact me, request a demo, book services, etc…).


Good basic analysis and advice for content marketers.
De Cugis is right. 7/10



Read more at http://www.business2community.com/social-media/death-social-media-publishing-know-0920508 


See the slide deck: http://www.slideshare.net/Scoopit/content-is-king-easy-simple-ways-to-curate-relevant-content 







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