The half-forgotten subscription model deserves our praise and renewed attention. In the Digital Age, it has become more popular than ever.
Robin Good's insight:
An excellent in-depth article by Kent Anderson analysing the key advantages and benefits of the subscription business model for news and content publishers of all kinds.
Key advantages of subscription model according to author:
- Integrity of relationship publisher - subscriber
- Greater privacy for subscribers
- Drives and rewards innovation
The article cites and points to many relevant examples and companies which utilize a subscription model and are successful at it.
"The subscription model is allowing music publishers to compete with iTunes. It is allowing Amazon and Target to compete with grocery stores. It is allowing the Washington Post to reimagine itself. It is allowing editors to make a living selecting the best from the rest. It is your cell phone, your wearable, your streaming service.
The subscription model isn’t a relic.
It just may be the hottest and best business model around."
Informative. Insightful. 8/10
Reading time: 13'