Robin Good's insight:
Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.
The story of Dave Gorman, a British stand-up comedian, goes like this:
"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.
It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."
A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.
"In other words, doing interesting stuff makes you an interesting person to follow."
Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then.
Full article: http://www.ianbrodie.com/marketing/interesting-content/
Reading time: 4':35"