"A good story can make or break a presentation, article, or conversation. But why is that?"
Robin Good's insight:
Here is why storytelling is so effective and uniquely powerful.
Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it:
"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.
The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:
"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs.
By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."
A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."
Truthful. Inspiring. Very useful. 8/10
Reading time: 7':30"