Future of Music Business Is About Access, Relevance and Context

March 13, 2014 Robin Good

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Robin Good's insight:



Valuable audio interview of Peter Petro with Gerd Leonhard who explains what are the key traits that will characterise successful music projects in the near future.


Distribution is closing, Access is opening. Curation will play a relevant role as the new key traits to cultivate are about context, relevance and adding unique value.


Free.




Insightful. 8/10



Listen from 3':30" to 6':15".


Original audio interview:  https://soundcloud.com/the-near-future/gerd_leonhard_interview 







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