Robin Good's insight:
Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.
I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated.
In particular I'd like to highlight three:
1) Info chunks are best
2) You need a lot of white space
3) Use pictures of people
Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.
Rightful. Useful advice. 7/10
Reading time: 5' mins.